Purposeful business pays.
The world is on fire and we're all standing on a burning platform. Growth is falling or flat, marketing is increasingly costly and engaging your team in turning this situation around can be an uphill struggle.Get me fit for purpose
Business as usual is no longer fit for purpose.
Customers are no longer boycotting brands they object to on an ethical level - they are ignoring those they don’t connect with - silently opting for alternative and ‘ghosting’ you out of existence. Be Netflix, not Blockbuster.
Swimming against the tide
On the other hand, companies who are swimming against the tide of convention are seeing incredible results - since taking a stand against against Black Friday Patagonia have seen sales increase by £800m, just by standing aside on the biggest retail day of the year.
These successes don’t come from trends that you can follow, campaigns that you can replicate or initiatives you can sign up to. They shortcut these tail chasing effort by connecting your CSR activity to your deeper organisational purpose.
Toms achieved global brand awareness, incredible sales and peerlessly high public perception for a fraction of the cost of competitors marketing budget - by understanding the connection between their product and a global mission.
All business have a purpose which, once unlocked leads to transformative action across every aspect of what you do. And we have the key.